Direct-to-consumer brands · one country at a time

A new market is a launch task.

Not a letter you answer a year later.

Nobody is chasing you. You are opening a country next quarter, or a business buyer has asked for your producer number before they will stock you, and you would rather have the answer before the first order ships. That is a planning problem, and it has a knowable price.

See our fees Check my scope

You'll get a written quote before anything is charged.

Counted from the streams we hold a documented source for, not from what the law may require.

What actually triggers it

The obligation starts at the first unit. Not at a turnover threshold.

This is the single thing this audience gets wrong, and it is worth being precise about rather than reassuring. Small does not mean out of scope, and a first shipment into a country is a first placing on that country's market.

Usually yes. Most EPR rules trigger on the first unit you place on the market, not on a turnover threshold.

A few countries have narrow exemptions — Italy has a conditional one at €300 — and the scope check tells you whether one applies to you.

A distinct threshold from the one above. Our sources attach it to import procedures, not to the packaging exemption.

  • You open a country

    The moment your goods are placed on that national market, the register and the scheme both apply — whether the first order is one parcel or a thousand.

  • A buyer asks for your producer number

    Business buyers and retailers increasingly ask before they stock you. The number is issued by the national register, in your name, and it is the document that answers them.

  • The calendar starts

    Registration is the beginning of a declaration calendar, not the end of a job. Each country and each stream has its own date, and they do not line up.

What the account is for

Add the country when you open it. Not when someone notices.

A brand that adds a market a quarter does not need a specialist on staff. It needs the list to be complete, the dates to be held somewhere other than a founder's memory, and adding a country to be a small decision rather than a project.

  • Where you stand, per country, per stream

    One row per country, one column per stream, and the state of each file — including the ones you have not started. A country you have not opened yet is visible as such, rather than absent.

  • The dates that cost money if you miss them

    Each registration starts its own declaration calendar. They are held in one place and they come to you before they arrive, which is the only useful contact between two annual declarations.

  • One more country, on the same account

    Opening a market adds a row, not a relationship. The company details, the documents and the packaging data you gave once are already there.

What is not automated, and will not be pretended otherwise: a person reads your answers, writes the quote and sends the payment link. That is slower than a checkout, and it is why nobody here pays for a country that turns out not to apply to them.

What one more market costs

Every country you add is the same line. €299, and you know it before you open it.

No tier that changes as you grow, no setup fee on the first one, no different rate in the first year. A launch plan can carry the number a quarter ahead, which is the only reason to publish it at all.

  1. 01 Your first country €299
  2. 02 2 countries open + €299 €598
  3. 03 3 countries open + €299 €897
  4. The one you open next + €299 same line

Before scheme and authority fees. Those are billed by the scheme on your volumes and your materials, they are not ours to set, and we never mark them up — which is why our half is a multiplication and theirs is not. See how the two halves separate

10 countries is 32 files and 10 lines on the quote. The files are the work; the fee is per country, whatever the work turns out to be.

Know what a market costs before you open it.

One published fee per country, and a written scope listing each country on its own line, so you can open two now and the third in April. Nothing is charged until you accept it.

See our fees Check my scope

You'll get a written quote before anything is charged.

Figures on this page come from published guidance. Last source review: 14 August 2026. Rules change — the scope check is reviewed by a person before any quote.